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Mobile billboard advertising offers a 97% recall rate. Compare that to 19% retention rate for static signs.
Mobile billboard advertising generates 2.5 times more attention than a static billboard according to Perception Research
Media >> WAA OFFERS RADIO STATIONS A PROMOTION
THAT LETS THEM BE SEEN AS WELL AS HEARD
“Radio Your Advertisers Will See” is one segment of a campaign to sell Wheels America Advertising’s
timed and targeted messages to station executives in their ongoing search for NTR dollars.
Uniquely backlit, “unignorable” 14-foot X 8-foot mobile panels represent the ideal way to direct listeners to a
particular spot on the dial.
Successful campaigns throughout the country add credibility to this claim. “Working together,” he says, “we take
radio from an audio medium to a treat for all the senses.”
“Radio For All Tastes,” for example, refers to the fact that his mobile billboards
are ideal for sampling the products of a station’s food and beverage advertisers. And “Radio You Feel Good About”
makes reference to a station’s ability to capitalize on worthy civic causes.
“We also have fun reaching and attracting listeners In addition
to street level billboards that move, our vehicles are perfect for handing out tee shirts and other premiums.”
The company relies heavily on the belief that having fun is a great way to keep and attract listeners.
Wheels America Advertising most recently had fun in Pittsburgh, where a two-week, three-vehicle tour
promoted “One Thousand Songs In A Row” for Froggy 98.3, part of the Entercom Communications Corp.
A number of other stations have used Wheels America Advertising to promote a variety of programming and causes,
from religious music to rock concerts. Target audiences have ranged from college students to minority groups,
in states from Florida to California and points in between.
Wheels America Advertising officials welcome inquiries from broadcast executives who want
“the best of all advertising worlds.”