In 1996, when he discovered that all the billboards in Atlanta were sold out due to the Summer Olympics, Strzeletz
[Wheels America Advertising founder] targeted Olympic sponsors in hopes of finding some prospects.
Agfa Film Company, a daughter company of Bayer Aspirin, liked his innovative concept and decided to utilize
Wheels America's mobile advertising services during the Olympic games.
Wheels America Advertising is now fully established with the help of Agfa, the primary client that helped
build the foundation of his advertising business. Other clients accrued since then consist of Samsung, FILA,
and Six Flags. Some of the largest newspapers in the country are now clients.
The catchy illuminated 14-foot by 8-foot mobile billboards are what make mobile advertising a great compliment to
other marketing techniques. In addition, the rates are reasonable in comparison to other forms of media such as
radio, television, and printed advertisements.
Mobile marketing reaches more consumers than any other marketing medium within the same price range.
Wheels America Advertising is now a registered trademark and its vehicles are patent-pending.
