wheels america advertising - mobile billboard advertising
wheels america advertising - mobile billboard advertising wheels america advertising - mobile billboard advertising wheels america advertising - mobile billboard advertising
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Looking for an advertising billboard? Our high impact travelling billboards can take your advertising message places that conventional billboards can't go.

Did you know?
Mobile billboard advertising offers a 97% recall rate. Compare that to 19% retention rate for static signs.

Mobile billboard advertising generates 2.5 times more attention than a static billboard according to Perception Research

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Test; Can Mobile Billboard Advertising Sell More Computers?

If you read the article about a fictional brand, you already know that mobile billboard advertising can take a brand new name from zero to known. But, what about a company that already exists and advertises? Can mobile billboard advertising make a difference?

Computer marketer PeoplePC commissioned an independent study to determine the effectiveness of mobile billboard advertising to find out.

The Test:

In the benchmark study, conducted by National Family Opinion, researchers compared the response of participants exposed campaign for PeoplePC. One group was exposed to advertising via print, broadcast, and traditional outdoor ads. The other group was exposed to the same ad campaign - plus mobile billboard advertising.

The result?

The truckside advertising campaign generated a 30 percent increase in awareness. Even more so, the study revealed that 52 percent of people in the target demographic reported an increased awareness of the entire campaign as a result of seeing the mobile billboard (truckside) ads.

All in all, the mobile billboard advertising campaign yielded a 54 percent increase in the number of people that considered PeoplePC when buying their next computer.

"Now there’s conclusive proof of truckside’s value as a powerful marketing tool that impacts awareness, attitudes and opinions."
Stephen Freitas, chief marketing officer; Outdoor Advertising Association of America


For more information about billboard advertising, and for mobile billboard advertising rates, feel welcome to contact us.

 
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