Looking for an advertising billboard? Our high impact travelling billboards can take your advertising message places that conventional billboards can't go.
Did you know?
Mobile billboard advertising offers a 97% recall rate. Compare that to 19% retention rate for static signs.
Mobile billboard advertising generates 2.5 times more attention than a static billboard according to Perception Research
Fictional Dog Food Proves That Mobile Billboard Advertising Works!
The Mobile Billboard Advertising Test
When mobile billboard advertising first appeared on the roads, there was little or no information to help
determine if mobile billboard advertising was effective. The association of mobile advertising (AMAC) realized that
there was a need for independent research to evaluate the effectiveness of mobile billboard advertising.
Marplan (now Research International) created a mobile billboard advertising campaign for a fictional brand
of dog food. The general public had no knowledge of "Boomerang" Dog Food - because it didn't exist. It was
a fictional brand created solely for the mobile billboard advertising tests.
For one week, three mobile billboard advertising trucks drove around a city with "Boomerang Dog Food"
The mobile billboard advertising campaign was very effective in promoting awareness of "Boomerang" Dog Food.
- Boomerang's awareness in the test city increased from 0% to 32%.
- Seventy-four percent of those aware of the advertisements correctly associated Boomerang Dogfood with the mobile advertising.
- Respondents were able to accurately recall elements of the mobile billboard advertisement including slogans and product information
And all this - for a fictional brand that didn't even exist.
Mobile billboard advertising puts your advertising
message out there, where your customers are. It cannot be turned off or tuned out. Mobile billboard advertising offers
you high exposure - anytime and anywhere you want it. Best of all - it works.
For more information about billboard advertising, and for mobile billboard advertising rates, feel welcome to