Looking for an advertising billboard? Our high impact travelling billboards can take your advertising message places that conventional billboards can't go.
Did you know?
Mobile billboard advertising offers a 97% recall rate. Compare that to 19% retention rate for static signs.
Mobile billboard advertising generates 2.5 times more attention than a static billboard according to Perception Research
Outdoor Billboards Maximize Recency
There's an interesting phenomenon in marketing and advertising called recency. There are two distinct
ways that recency applies to your business. Once you understand them, you'll understand how billboard
advertising can boost your profit.
- The first definition of recency refers to the time elapsed since a customer has engaged in activity
with your company. That activity could be eating at your restaurant, purchasing at your store, visiting your
website or downloading your music. It refers to anything that requires action on the part of the customer.
The more time that elapses since the customer last engaged in that activity, the less likely it becomes that they
will do so again. A customer who has bought from you or visited your website in the past 30 days is more likely
to do so again than a customer that has not bought from you (or visited your website) for over a year.
- The second definition of recency refers to the time span between exposure and action. Research
shows that advertising works better if it reaches the consumer close to the time that the consumer is ready
to purchase or interact.
For example, the McDonald's mobile billboard being on the road as people head home from work on Wednesday is
Mobile billboard advertising maximizes recency. The consumer is already on the road when they see your billboard.
Paired with the fact that mobile billboard advertising offers 97% recall of your
advertising message (according to RYP & Becker Group), it just doesn't get much better than that!
For more information about billboard advertising, and for mobile billboard advertising rates, feel welcome to