Looking for an advertising billboard? Our high impact travelling billboards can take your advertising message places that conventional billboards can't go.
Did you know?
Mobile billboard advertising offers a 97% recall rate. Compare that to 19% retention rate for static signs.
Mobile billboard advertising generates 2.5 times more attention than a static billboard according to Perception Research
Four Things You Need on your Billboard
Planning a travelling billboard advertising campaign? An effective billboard should contain;
- Your company name.
You want to be sure that when people see your billboard, they know whose product it is, don't you?
Use large lettering to state the name of your company or business.
- Contact Information
When people view your billboard, they need to know what to do next. Where to go, or where to buy.
Putting a simple website url or street address can make the difference between getting a response to
your billboard and not getting a response.
- A Catchy Slogan, Phrase or Benefit.
Keep in mind, the fewer words the better. While some people may see your travelling billboard for the entire
duration of a traffic light, others may drive by and see your billboard for as little as 7-10 seconds. Billboards
have very high recall rates, higher than any other advertising medium. Choose your words for impact.
- An Attention Getting Photograph
You can use a photo of your product, or your logo - but keep in mind that, when it comes to billboard advertising,
creative photos tend to get the most attention. No matter what photo you use on your billboard, it must be large
enough to be seen if your billboard is seen from a block away. Think big.
Don't try to appeal to everyone. Create your billboard using a photo and message that will appeal to your target market.
The Chick Fil A cows with the "Eat Mor Chikin" billboards might offend vegetarians, but that's not their target market.
For more information about billboard advertising, and for mobile billboard advertising rates, feel welcome to